Blog

Mariana Silva June 29, 2022
A New Journey: Velocidi is now part of Kevel

A New Journey: Velocidi is now part of Kevel

Velocidi is now part of Kevel! We're super excited to announce that we're joining...

Mariana Silva March 30, 2022
Supercharge Your Marketing Strategy With Personalization

Supercharge Your Marketing Strategy With Personalization

Today's digital landscape is saturated with messages. Consumers are continuously bombarded with new ways...

Mariana Silva January 31, 2022
Klaviyo vs Velocidi

Klaviyo vs Velocidi

Using Data to Personalize the Customer's Experience Organizations seek methods to improve the consumer...

Mariana Silva December 29, 2021
5 Ways To Optimize Your Email Marketing Campaigns

5 Ways To Optimize Your Email Marketing Campaigns

It is a common belief that email marketing is no longer effective and that...

Mariana Silva November 19, 2021
4 Reasons Why Teamwork Matters

4 Reasons Why Teamwork Matters

Did you ever wonder why companies with a strong team culture are the most...

Velocidi October 26, 2021
Capturing Anonymous Visitors to Enhance Customer Data

Capturing Anonymous Visitors to Enhance Customer Data

Hi friends! We just published a case study with an awesome apparel brand called...

Mariana Silva September 9, 2021
CDP vs CRM: Why you need both

CDP vs CRM: Why you need both

For growing brands, managing customer data is not a question of CDP vs CRM,...

Mariana Silva August 12, 2021
Velocidi Wins Title for “Best Conversion Rate Optimization Solution”

Velocidi Wins Title for “Best Conversion Rate Optimization Solution”

We are incredibly honored to share that we have been selected as the "Best...

Velocidi August 5, 2021
Infographic: How To Segment First-party Audiences for Every Funnel Stage

Infographic: How To Segment First-party Audiences for Every Funnel Stage

There is a marketing application for first-party customer data at every stage of the...

Velocidi July 20, 2021
How to Use First-party Audiences on Facebook and Google

How to Use First-party Audiences on Facebook and Google

Are you getting started with first-party audiences? If you're just starting to experiment, the best...

Mariana Silva July 12, 2021
First-party data sources for e-commerce brands

First-party data sources for e-commerce brands

Ongoing technological changes and concerns about privacy regulations are making companies rethink their data...

Mariana Silva June 23, 2021
How to collect and amplify first-party data

How to collect and amplify first-party data

Major browsers are blocking cross-site tracking, forcing digital brands to find new ways to...

evascov May 25, 2021
Why You Should Want to Work at Velocidi

Why You Should Want to Work at Velocidi

We’re in the middle of a hiring spree right now, with open positions in...

Velocidi April 20, 2021
How to Calculate Cost Per Acquisition through Multiple Campaigns

How to Calculate Cost Per Acquisition through Multiple Campaigns

This is a story about how choosing the audience with a higher CPA resulted...

Mariana Silva February 25, 2021
How to Use RFM Segments to Grow your Business

How to Use RFM Segments to Grow your Business

What are RFM segments, and what is so great about them? RFM segmentation is...

Velocidi January 27, 2021
Use Your First-party Data for SEM

Use Your First-party Data for SEM

Search as a marketing channel is more driven by customer initiative than other channels....

Velocidi December 22, 2020
Velocidi's 2020 in Review

Velocidi's 2020 in Review

Dear friends, As we close out 2020, we will now attempt to summarize the...

Velocidi December 16, 2020
First-party Audiences Outperform the Market-Leading Retargeting Vendor

First-party Audiences Outperform the Market-Leading Retargeting Vendor

The top vendor in display retargeting for the past several years has maintained dominance...

Velocidi December 10, 2020
How to Use First-party Customer Data for Prospecting

How to Use First-party Customer Data for Prospecting

Can your first-party customer data help you reach new audiences? Customer data platforms (CDPs)...

Mariana Silva November 25, 2020
Velocidi Welcomes New Additions to Sales and Product Teams

Velocidi Welcomes New Additions to Sales and Product Teams

Velocidi’s team is expanding! In the past few weeks, we had the opportunity to...

Velocidi November 17, 2020
Velocidi Named Best E-Commerce Technology at Digiday Technology Awards

Velocidi Named Best E-Commerce Technology at Digiday Technology Awards

On November 12 Velocidi was officially awarded the title of Best E-Commerce Technology by...

Velocidi October 27, 2020
Control your Audiences and your Creative with Velocidi

Control your Audiences and your Creative with Velocidi

The top vendor in display retargeting for the past several years has maintained dominance...

Velocidi September 23, 2020
Velocidi wins “Best Overall Conversion Optimization Solution”

Velocidi wins “Best Overall Conversion Optimization Solution”

Velocidi is incredibly honored to share that we have been selected as the “Best...

Velocidi August 18, 2020
Product Update: Audience Segmentation on Autopilot

Product Update: Audience Segmentation on Autopilot

As CDP adoption has increased, a common complaint has emerged. CDPs are a lot...