Email with an Edge
Use Velocidi audiences to get hyper-strategic about the timing of your messaging and discount offers. And use our built-in attribution to make sure your emails are given the credit they deserve for every conversion.
CONSIDERATION
Boost Open and Click Rates
A machine-learning audience predicting which customers are most likely to engage with emails in the near future. Use this audience to improve email engagement rates and keep your sender rating healthy.
RETENTION
Improve Retention and Reduce Churn
Predictive audiences capturing each customer who is likely to be in-market for their next purchase. Drive repeat purchases by keeping messages timely and relevant for each individual customer.
Win repeat purchases from previous converters by timing your messaging to meet their needs.
Get strategic and hyper-targeted with your offers and discounts and use them to win back customers who are on the brink of churning.
REACTIVATION
Win Back Lapsed Customers
Even when it feels like a last-ditch effort, retaining current customers is still more cost-effective than acquiring new ones, especially with digital advertising costs rising.
An RFM audience segment of your customers with the lowest Recency scores. Use this segment to send offers and win back churned customers.
EMAIL ATTRIBUTION
Give Email Its Due
Even before open rates became difficult to track, organic search and direct traffic often stole email’s spotlight. Velocidi captures multi-device customer journeys and uses machine-learning to decipher when an email delivery can be credited for the start of a direct traffic session, and more.
