A New Journey: Velocidi is now part of Kevel
Velocidi is now part of Kevel! We're super excited to announce that we're joining...
Capturing Anonymous Visitors to Enhance Customer Data
Hi friends! We just published a case study with an awesome apparel brand called...
How to Use RFM Segments to Grow your Business
What are RFM segments, and what is so great about them? RFM segmentation is...
Use Your First-party Data for SEM
Search as a marketing channel is more driven by customer initiative than other channels....
First-party Audiences Outperform the Market-Leading Retargeting Vendor
The top vendor in display retargeting for the past several years has maintained dominance...
How to Use First-party Customer Data for Prospecting
Can your first-party customer data help you reach new audiences? Customer data platforms (CDPs)...
Control your Audiences and your Creative with Velocidi
The top vendor in display retargeting for the past several years has maintained dominance...
Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages
Today we released a case study covering almost six months of work with our...
Keep Your Inventory Moving with Product Interaction Segments
“Can Velocidi help me sell excess inventory?” One of the challenging things about running...
Introducing the Velocidi Podcast!
At Velocidi, we’ve been lucky to meet and work with a lot of smart...
5 industry reference points for navigating 'uncertain times'
Are we past the point where we can be forgiven for starting a blog...
Navigating Consumer Behavior Shifts in a Downturn
The billion dollar question right now is: "How can your brand adapt to the...
How to Get 24% More Revenue from Retargeting
A few months ago we wrote about how about how Figleaves, an online apparel...
How to Maintain Steady Growth on Half the Ad Spend
Positive reports of the high volume Black Friday sales were somewhat dampened by the...
6.9x ROAS with Buyer Intent Predictions
Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS...
5 Essential KPIs for E-commerce Marketing Managers
When it comes to marketing for e-commerce, KPIs are not only difficult to assess,...