Capturing Anonymous Visitors to Enhance Customer Data
Hi friends! We just published a case study with an awesome apparel brand called...
How to Calculate Cost Per Acquisition through Multiple Campaigns
This is a story about how choosing the audience with a higher CPA resulted...
First-party Audiences Outperform the Market-Leading Retargeting Vendor
The top vendor in display retargeting for the past several years has maintained dominance...
Control your Audiences and your Creative with Velocidi
The top vendor in display retargeting for the past several years has maintained dominance...
Case Study: Driving Revenue from Retargeting by Predicting Buyer Journey Stages
Today we released a case study covering almost six months of work with our...
Retargeting Solved to Conquer Customer Acquisition
Customer acquisition costs (CAC) are through the roof these days. With so many new...
How to Get 24% More Revenue from Retargeting
A few months ago we wrote about how about how Figleaves, an online apparel...
How to Maintain Steady Growth on Half the Ad Spend
Positive reports of the high volume Black Friday sales were somewhat dampened by the...
Good Luck This Holiday (Shopping) Season!
It's Thanksgiving in the US this week, but both in the US and the...
6.9x ROAS with Buyer Intent Predictions
Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS...
Getting Your CDP from Launch to Live
Today we will break down the private CDP deployment process. When we say that...