First-Party Customer Data Technology

INFRASTRUCTURE

How we add value to your customer data

01

Data Unification

Collect real-time behavioral data from your website or online store, and combine it with data from all your online and offline customer touch points. All of your omnichannel data is resolved into clean, persistent customer profiles, and a granular stream of real-time customer activity.

02

Smart Segmentation

Create custom segments for relevant and personalized message delivery across channels, and use automatic segment creation tools to help your marketing respond to customer activity intelligently.  Optimize retargeting, improve conversion and retention rates, reduce cost per acquisition, boost CLV and increase your marketing ROI.

03

Activation

Activate your customer segments across multi-channel ad platforms. Improve customer interactions in real time and deliver the right message at precisely the right moment.