Audience Strategies for Fashion Brands

Your Active Potential Converters audience captures your online store visitors whose behavior suggests they are in a buying journey. It applies to both new and returning customers.

You can use this audience on any of your digital channels. Instead of retargeting all of your visitors alike, reach those who are most likely to convert. Break the audience down into smaller segments for personalization.

CASE STUDY: First-party Audiences Outperform Market-Leading Retargeting Vendor

Yes, you CAN use your first-party data to attract new customers! Building segments of your current customers to feed lookalike models is an essential audience strategy to fuel your growth.

Use RFM Segments capturing your most loyal, highest-spending customers as seed audiences for lookalike models on Facebook and Google. Use Active Potential Converters  as a lookalike seed to attract potential customers who are likely to be in-market.

Read More: How to Use First-party Customer Data for Prospecting Campaigns

Get more out of your email marketing and other retention channels with next purchase predictions and predictive email audiences.

Timely Re-engagement Audiences predict when each customer is most likely to be in-market for their next purchase. Predictions are based on their own buying history and global customer behavior data. Use these to send offers and messages at exactly the right time to drive repeat purchases. Use the Churned Customers audience to win back customers with tailored messages or special offers.

Segment your customers by interactions with brands, product sizes, or categories to create hyper-personalized campaigns.

Reach parents with messages offering the next size up just as their child grows out of their previous size. Reach customers who wear size 11 athletic shoes when you need to move some excess size 11 Nikes.

Read More: Keep Your Inventory Moving with Product Interaction Segments