How to Use First-party Customer Data for Prospecting
Can your first-party customer data help you reach new audiences? Customer data platforms (CDPs)...
Velocidi Named Best E-Commerce Technology at Digiday Technology Awards
On November 12 Velocidi was officially awarded the title of Best E-Commerce Technology by...
Product Update: Audience Segmentation on Autopilot
As CDP adoption has increased, a common complaint has emerged. CDPs are a lot...
Keep Your Inventory Moving with Product Interaction Segments
“Can Velocidi help me sell excess inventory?” One of the challenging things about running...
Reduce Churn Using Next Purchase Predictions
How do you know when to engage a customer to prevent churn? In this...
Velocidi Wins Digiday Technology Award for Best Customer Data Platform
NEW YORK, Nov. 15, 2019 — Velocidi, the customer data platform for direct-to-consumer (DTC)...
6.9x ROAS with Buyer Intent Predictions
Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS...
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys
The single customer view, the “golden record” of customer data, is an idea that...
Getting Your CDP from Launch to Live
Today we will break down the private CDP deployment process. When we say that...
4 Advantages of Private Deployment
In this post we will dive into the benefits and advantages of deploying a...
CDP vs. DMP
Today’s martech stack has quite a few essential support beams that a marketer must...