Audience Strategies for E-commerce

Grow faster with tried-and-true strategies, completely automated.

Based on real-life experimentation and fully customizable to your specific needs, these automated audience strategies for e-commerce are ready-to-launch. Simply plug them into your existing campaigns and start pulling levers like you normally do.

Successful fashion brands and retailers have increased performance and revenue from digital marketing using first-party customer data and smart segmentation with Velocidi.

Audience strategies for online marketplaces

For Every Funnel Stage, and Every Channel

Convert, reach and retain valuable customers.

Conversion Optimization

Audience strategies for conversion optimization

Active Potential Converters

Maximize conversion rates and ROAS by Identifying which of your customers are most likely to convert, and which ones never will.

Your Active Potential Converters audience captures your online store visitors whose behavior suggests they are in a buying journey. It applies to both new and returning customers.

You can use this audience on any of your digital channels. Reach those who are most likely to convert, instead of retargeting all of your visitors alike. Break the audience down into smaller segments for personalization.

CASE STUDY: How Barkyn Doubled Retargeting Conversions with Velocidi

Customer Acquisition

Audience Strategies for Customer Acquisition

Lookalike Seeds

Yes, you CAN use your first-party data to attract new customers! Building segments of your current customers to feed lookalike models is an essential audience strategy to fuel your growth.

Use RFM Segments capturing your most loyal, highest-spending customers as seed audiences for lookalike models on Facebook and Google. Use Active Potential Converters as a lookalike seed to attract potential customers who are likely to be in-market.

Read More: How to Use First-party Customer Data for Prospecting Campaigns


Next Purchase Predictions, Email Engagement Predictions

Get more out of your email marketing and other retention channels with next purchase predictions and predictive email audiences.

Timely Re-engagement Audiences predict when each customer is most likely to be in-market for their next purchase. Predictions are based on their own buying history and global customer behavior data. Use these to send offers and messages at exactly the right time to drive repeat purchases. Use the Churned Customers audience to win back customers with tailored messages or special offers.

Custom Segments for E-commerce Growth

brand size and category segments

Brand, Size, and Category Segments

Segment your customers by interactions with brands, product sizes, or categories to create hyper-personalized campaigns.

Reach customers just as they need refills on skincare products, or they are running low on dog food. Upsell and cross-sell with segmentation powers that match your analytics and your own intuition for customer needs.

Read More: Keep Your Inventory Moving with Product Interaction Segments

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