Using Data to Personalize the Customer’s Experience
Organizations seek methods to improve the consumer experience and expand their marketing strategies to be more digital, targeted, and personalized. It is no longer enough to have a one-size-fits-all approach or just send the same message through different channels. That’s why we can see a surge of software solutions using AI through machine learning algorithms that enable marketers to achieve unprecedented levels of 1:1 customization.
You may know these solutions exist, but do you really need them? How do they work? Is it safe to import your data to a digital platform? These are some questions that businesses ask when signing up for a new software solution.
In this article, we’ll address your concerns and tell you how digital experience platforms like Klayvio and Velocidi can work in tandem to help achieve your marketing goals.
Features
Klaviyo
Klaviyo is an email and SMS marketing platform that helps eCommerce store owners deliver a more personalized experience for their customers. With Klaviyo, you can send bulk email and SMS campaigns and personalize every message with automation.
Klaviyo’s email marketing software makes it easy for Shopify store owners to create emails with product recommendations, up-sells, and cross-sells. Klaviyo also offers real-time analytics and social media integration.
If you’re already familiar with marketing automation and email platforms, then Klaviyo has what you need to start leveraging your marketing campaigns.
Velocidi
Velocidi is a first-party data solution that allows all marketers and advertisers to use audience segments strategically.
In other words, Velocidi helps you make better marketing decisions by using ML. It does this by aggregating first-party customer data from multiple sources and making it available for marketers to understand and use. You also get access to multiple strategies tailored to you, based on your client’s funnel stage and your overall marketing and advertising goals.
Velocidi has a well-thought-out plan to enable your rapid marketing growth, with excellent customer support that is second to none.
Review & Comparison
Customer Support
Velocidi provides ongoing support from a dedicated Account Manager in the implementation of marketing strategies. You can get campaign results fast with the help of field experts.
Klaviyo provides excellent documentation and the live chat support is very helpful, however, the client is expected to set up their own system. This can be a drag to most businesses that can’t find time to do their own setups.
Privacy and Data Security
Velocidi uses first-party tags on a customer-dedicated infrastructure. Our method guarantees that all data is processed with the highest level of security. We also have in-house developers and project managers that will make the implementation process as smooth as possible.
Klaviyo uses standard tags for all clients. Data is collected and stored on their systems. On the bright side, all your data is accessible through Klaviyo, so you don’t need to export data on a regular basis.
Access to data
Velocidi collects information from both known and unknown customers. From the moment a customer visits your website for the first time, they are granted a unique anonymous ID. As a result, you can always identify users, regardless of whether they are signed in or not, or whether they have made a transaction.
Klaviyo only captures the IDs of consumers who are already known to the system. Customers who are logged in are only subjected to data collection after making their first purchase.
Which Platform Is Best For Your Needs?
The solution that works best for your company depends on its business model, needs, size, etc. Specific solutions can be implemented side-by-side in some cases, like Velocidi and Klaviyo.
They serve different purposes. Velocidi will provide you with an aggregated view of your customers, enabling you to build virtually any marketing segment, and activate it to any third-party platform. Klaviyo will do its best at orchestrating marketing and email campaigns. They can complement each other, with Velocidi enabling new and more segment strategies that can be executed with Klaviyo.
In the end, it’s more about Velocidi and Klaviyo than it is about Velocidi vs Klaviyo.
We understand that customer support and real-time strategies are a priority for growing businesses. We want to invite you to contact us if you have any questions about our services.
Request demo here.
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