Customer data and personalization solutions come in different flavors. Some are directly comparable, some are more complementary.
Here’s how Velocidi compares to, and complements Klaviyo.
ADDS VALUE ACROSS CHANNELS
Delivers high-value audience segments to improve marketing across channels
And we connect your audiences to whatever platform you need, including Klaviyo.
Audiences are meant to be used in Klaviyo.
BETTER SUPPORT, FASTER RESULTS
Provides a ready-to-launch audience strategy and ongoing support to drive performance
Get campaign results in days to weeks.
Gives you a platform and leaves you to figure it out on your own. Spend weeks building segments and complex workflows.
Uses first-party tags with your own domain.
With Velocidi, the hosting, the data, everything is truly first-party. It’s set up so that all data collected is 100% yours.
Uses standard Klaviyo tags for all clients. Data is collected and stored by Klaviyo on their systems.
ACCESS MORE DATA
Captures both known and unknown customers
Customers are assigned a unique anonymous ID from their first visit to your website. The system integrates with Klaviyo and your e-commerce platform to sync Login IDs. So you always recognize users whether they are logged in or not, and whether they have made a purchase or not.
Only captures known customers. Profiles start after the first purchase, and you only collect data on customers who are logged in.
Klaviyo vs Velocidi: A Direct Comparison
- Email client provider
- Third-party integrations
- Track Anonymous Visitors
- Track Identified Visitors
- Segment Anonymous and Identified Visitors
- Use of segments in digital channels
- Predictive modelling
- Customized growth strategies Catalog
- RFM segmentation
- E-mail and SMS only
- Limited, e.g. No Google Retargeting Ads
- Very limited. Doesn't predict anonymous visitors.
DISCLAIMER: All information provided here was collected in the respective websites. Please take that into consideration and do your own research.
Last update: 10/02/2022
Bottom Line: Velocidi improves performance across channels and funnel stages. Klaviyo is an email marketing platform.
Schedule a call with our team to learn how Velocidi works with Klaviyo to help you capture your entire customer journey and drive performance across channels.