A New Journey: Velocidi is now part of Kevel
Velocidi is now part of Kevel! We're super excited to announce that we're joining...
4 Reasons Why Teamwork Matters
Did you ever wonder why companies with a strong team culture are the most...
CDP vs CRM: Why you need both
For growing brands, managing customer data is not a question of CDP vs CRM,...
Infographic: How To Segment First-party Audiences for Every Funnel Stage
There is a marketing application for first-party customer data at every stage of the...
How to Use First-party Audiences on Facebook and Google
Are you getting started with first-party audiences? If you're just starting to experiment, the best...
First-party data sources for e-commerce brands
Ongoing technological changes and concerns about privacy regulations are making companies rethink their data...
How to collect and amplify first-party data
Major browsers are blocking cross-site tracking, forcing digital brands to find new ways to...
Beyond the Single Customer View: Capturing Omnichannel Customer Journeys
The single customer view, the “golden record” of customer data, is an idea that...
CDP vs. DMP
Today’s martech stack has quite a few essential support beams that a marketer must...