We are so excited to announce that Velocidi has been shortlisted for the Digiday Technology Awards!
The Digiday Tech Awards is an annual competition that recognizes the technology modernizing media and marketing. The contest evaluates case studies that show how each technology positively improved brand performance in an innovative, creative, and results-oriented way. Velocidi has been named a finalist for the Best Personalization and A/B Testing Platform category and the Best Customer Data Platform category.
For our entry, we submitted our Barkyn case study. Barkyn used Velocidi’s machine learning audiences tool to segment website visitors based on their likelihood to buy, and reach only the most likely buyers in their retargeting campaigns. They also used Velocidi’s built-in A/B testing tool to measure and validate their results against their previous retargeting strategy.
With Velocidi’s machine learning audience segments, Barkyn not only doubled their retargeting ROAS, but also saw almost double the sales generated from retargeting, and five times the number of purchases per 1000 people reached.
What’s next?
The winners for 14 categories, including Best Personalization and A/B Testing, will be announced one week from today on August 20th. The rest of the categories, including Best Customer Data Platform, will be announced in November at the Digiday Tech Awards Gala event.
Wish us luck!
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