Use Your First-party Data for SEM
Search as a marketing channel is more driven by customer initiative than other channels....
Retargeting Solved to Conquer Customer Acquisition
Customer acquisition costs (CAC) are through the roof these days. With so many new...
How to Get 24% More Revenue from Retargeting
A few months ago we wrote about how about how Figleaves, an online apparel...
6.9x ROAS with Buyer Intent Predictions
Previously, we’ve shown that our “likely to buy” machine learning model can improve ROAS...