Private Platforms are Changing Expectations for CDPs (ExchangeWire)

This week, Paulo Cunha spoke with ExchangeWire about the significance of a ‘private’ solution in the CDP category. The published Q&A covers the perceived role of a CDP, the every growing importance of privacy and security, and a few notes on Velocidi’s next steps.

In a separate article, Paulo also spoke on the topic of how direct-to-consumer(DTC) brands can take advantage of a CDP. Many DTC brands might not consider the idea that a CDP could be right for them at their current stage. However, Velocidi has made it a priority to provide solutions specifically for the DTC business model. So Paulo had some insights to share about what DTC brands can expect from a CDP, and how they can use one to grow their business.

You can read all about it on ExchangeWire and DTC Daily.

How Private Platforms Are Redefining CDP Expectations

Harnessing the Data Sets of DTCs