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Baco
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From the Blog
Infographic: How To Segment First-party Audiences for Every Funnel Stage
There is a marketing application for first-party customer data at every stage of the funnel as long as you have the tools. When you're able to capture first-party…
How to Use First-party Audiences on Facebook and Google
Are you getting started with first-party audiences? If you're just starting to experiment, the best place to start is your Facebook and Google campaigns. Using…
First-party data sources for e-commerce brands
Ongoing technological changes and concerns about privacy regulations are making companies rethink their data strategies. The shift from third to first-party data…
How to collect and amplify first-party data
Major browsers are blocking cross-site tracking, forcing digital brands to find new ways to engage new customers and drive revenue growth. That means there is…