How 22% of the ad spend drove 48% of the revenue

Velocidi helped Figleaves tailor their personalized retargeting campaigns to individual customer intent levels. With the help of our machine-learning audiences, Figleaves narrowed their retargeting to only customers who demonstrated interest in their products.

As a result, the Velocidi optimized audiences generated 48% of the revenue and 45% of conversions coming from the Display and Facebook retargeting campaigns using only about one fifth (22%) of the ad spend across both channels.