LA PRAIRIE CHALLENGES

Creating a robust and engaging online presence to launch and promote its new anti-aging product—Cellular Power Infusion.

Leveraging the product launch to drive product and La Prairie brand awareness through digital channels.

Building a digital presence that provides for scaleable and sustainable growth.

VELOCIDI SOLUTIONS

A comprehensive digital strategy that included a branded product microsite that incorporates new messaging, copy, and design to differentiate the product.

A strategy that integrated email, social media (Twitter), SEM, and digital ad campaigns (banners) tactics.

A design guide and site template that can be easily leveraged for additional product launches.

LA PRAIRIE BENEFITS

A digital presence that clearly differentiates the product, and maintains consistency with the greater brand.

Increased visibility for the product and La Prairie brand: 30,000+ microsite visitors; 15M+ impressions on target ads; 900+ Twitter followers.

The ability to replicate marketing programs and digital properties internationally, with greater speed, precision, and efficiency.