OWJO | Velocidi

Velocidi developed the business plan, brand messaging and visual identity required to help OWJO successfully enter and differentiate itself in a crowded marketplace.

OWJO is an e-commerce service that offers customers the ability to build and manage a portable online storefront that can be incorporated across web platforms. The firm possessed the technology and functionality to launch, but lacked the messaging, strategy, and web presence to enter the marketplace.

OWJO CHALLENGES

Showcasing the firm’s value proposition, unique business model, and personality.

Identifying target markets and positioning the product and services that engage each of them.

Building a dynamic, integrated Web presence across platforms, from Website to social media.

VELOCIDI SOLUTIONS

Lead a full-scale branding exercise to formalize messaging, and brand personality—verbally and visually.

Developed a clear, strategic business plan that identified potential markets and opportunities.

Apply brand messaging to Website, social media platforms, sell decks, and customer interfaces.

OWJO BENEFITS

Messaging and design that expresses the service’s personality, value proposition, and ease of use.

A defined path to achieving scaleable, sustainable, and profitable growth.

Improved visibility in search, as well as brand continuity across platforms.