Ortho Sensor | Velocidi

Helping a cutting-edge biomedical device company launch into the market.

OrthoSensor—a company that is defining the field of intelligent orthopedic surgery—developed a revolutionary, device that provides surgeons with real time data to accurately align orthopedic implants during surgery. They engaged Velocidi to build the digital marketing tools required to elevate their brand, educate their target markets—surgeons and investors—and make a powerful impact during a critical industry conference.

ORTHOSENSOR CHALLENGES

Launching the OrthoSensor brand and implantable device, and making a lasting impression at a critical industry event the AAOS Conference.

Educating key audiences on the company’s value proposition, vision, and applicability of the company’s key products.

Building a digital presence that showcases OrthoSensor’s cutting-edge products, and the strength of the brand’s vision.

VELOCIDI SOLUTIONS

Built a touch-screen, interactive demo of the device for the conference; branded marketing tools, digital and print, including an iPad app for 300+ reps.

Produced online video series that captures the perspectives of key executives, and demonstrates the application of the implantable device.

Refined the visual brand presence by creating a Website that incorporates original photography that brings the simplicity, elegance, and power of the OrthoSensor device to life.

ORTHOSENSOR BENEFITS

Interactive tools and supplemental resources that educate industry professionals, and drive them to explore the capabilities of OrthoSensor devices.

Multimedia tools that educate and inform the company’s audiences and key stakeholders on the brand vision and practical value of the device.

An easily navigable, online destination to educate key audiences, and position the company as a powerful force driving innovative orthopedic technology.